From Property to Profit: The Complete BJJ Gym Business Vision

This isn't just another BJJ gym. This is a complete reimagination of what martial arts training can be when you combine proven business models, cutting-edge technology, and an obsessive focus on student success.

"In 2025, opening a traditional BJJ gym is like opening a Blockbuster Video in 2010. The future demands innovation."

Phase 1: The Professional Competition Facility (Current Loan Request)

The immediate goal is a 4,000 sq ft professional training facility designed for serious competitors. This is what the current loan application is for—a focused, elite environment that proves the business model:

The Business Model: Multiple Revenue Streams

The Alex Hormozi Launch Strategy

Core Membership Tiers

Additional Revenue Streams

• Private Lessons: $100/hour (10 hours/week = $4,000/month)
• Seminars: $2,000/event (monthly = $24,000/year)
• Youth Program: $89/month (50 kids = $4,450/month)
• Corporate Training: $500/session (weekly = $2,000/month)
• Online Academy: $29/month (global reach, passive income)
• Merchandise: Gis, rashguards, supplements (30% margin)
• Recovery Services: Sauna, cold plunge, massage ($50/session)
• Competition Team Travel: Van/bus to tournaments (team bonding + reduced costs)
• Turo Vehicle Rental: Company van on Turo when not in use ($800-1200/month passive)

The Timeline: From Acquisition to ADCC 2027

The Team: Building Champions

Staffing Structure

• Head Coach: Me (Brown Belt, competition experience)
• Assistant Coaches: 2 purple/brown belts ($25/hour)
• Kids Program Director: Education background + BJJ
• Operations Manager: Business/customer service expert
• Recovery Specialist: PT/massage therapist on-site
• Content Creator: Video/social media manager

Financial Projections: Path to $1M Revenue

Year 2-3 Projections

• Year 2: 250 members + expanded services = $650,000
• Year 3: 350 members + online academy = $1,000,000+

Marketing Strategy: Digital Dominance

Leverage Existing Authority

With 14K+ YouTube subscribers and 12M+ views, I have built-in marketing reach:

• Convert 1% of YouTube audience = 140 members immediately
• Content creation drives organic SEO
• Social proof from existing competition success
• Partnership opportunities with equipment brands

Grand Opening Strategy

Why This Gym Will Succeed

1. First-Mover Advantage

No one else is combining hygiene gates, palm cooling, AI analytics, and professional environment. By the time competitors catch up, we'll be the established premium brand.

2. Built-In Authority

My YouTube presence, competition record, and innovation mindset create instant credibility. Students aren't just joining a gym—they're joining a movement.

3. Systems Over Personality

While traditional gyms rely on the charisma of one instructor, our systems ensure consistent quality regardless of who's teaching. This creates scalability.

4. Data-Driven Decisions

JARVIS doesn't just track student performance—it tracks business metrics. We'll know our cost per acquisition, lifetime value, and churn predictors in real-time.

5. Community Focus

The innovations aren't just gimmicks—they solve real problems students face. This creates passionate advocates who drive word-of-mouth growth.

6. Competition Team Excellence

We travel as a team to tournaments in our company van. This builds camaraderie, reduces individual costs, and creates a true team atmosphere. When the van isn't in use for competitions, it generates passive income on Turo—turning a business expense into a revenue stream.

Risk Mitigation

• Insurance: Comprehensive coverage with infection protection
• Legal Structure: LLC protection with proper waivers
• Financial Buffer: 6 months operating expenses in reserve
• Diversified Revenue: Not dependent on single income stream
• Exit Strategy: Sellable business with systems and brand

The Vision: Beyond Just a Gym

This facility becomes:

"The Stanford of BJJ—where innovation meets tradition, where data meets intuition, where champions are forged through science and sweat."

5-Year Goals

• 3 locations in Michigan
• 1,000+ active members
• 10+ sponsored professional athletes
• $3M annual revenue
• Franchise model development
• Exit via acquisition or IPO

Phase 2: Family-Friendly Expansion (Years 2-3)

Once the professional facility is profitable and the property appreciates (projected 2-3 years), we'll leverage that equity to open a second location:

"The professional gym proves the concept and generates capital. The family gym scales the impact and builds community legacy."

Why Two Locations Make Sense

• Different Markets: Competitors vs. families require different environments
• Risk Mitigation: Start with smaller, focused investment
• Proof of Concept: Show lenders success before expansion
• Property Appreciation: First property gains value while operating
• Cash Flow: First gym funds second gym organically

Investment Opportunity

For the current Phase 1 professional facility, this represents a ground-floor opportunity in the evolution of martial arts training: